Our Vision
TO GIVE PEOPLE PURPOSE.
At MoonShot, we believe in the power of people with purpose. We engage your front-line team to become your brand ambassadors that deliver memorable experiences for your fans, guests and attendees!
The Making of MoonShot
MoonShot’s American creator, Matt Lynch, started his career working at the ‘Happiest Place on Earth’ - Disneyworld, and there realised a passion for creating a culture of customer service based on staff engagement, in order to create lifelong memories and awesome experiences for guests at venues and events all over the world.
After Disney, working for various companies in roles such as; Director of Guest Services, and Vice President of Fan Experience, first in the US with The Atlanta Braves and The College Football Hall of Fame, he then brought that experience to the UK, as Head of Guest Experience at Wembley Stadium in London.
Moving to Europe, specifically the UK, it had become clear that the guest experience was very different from in the US. The American experience has everything to do with the staff; witnessing first-hand the impact that staff members can make on the guest experience both positive and negative. In the US it is the responsibility of every staff member to enhance the guest experience by engaging with them, always with smiles, enthusiasm and creating memorable moments whenever possible.
At this point the UK had not yet turned a corner from just providing basic customer service, it was much more about the function of their roles and their day-to-day duties, rather than purpose and them being a part of the experience themselves. The opportunity to make a culture shift within this industry drove Matt’s passion even deeper and he found himself wanting to do whatever he could to make a difference across the UK and Europe.
That is when MoonShot was born.
MoonShot’s first client’s were London Stadium and then The NFL, helping the NFL work towards creating an authentic NFL experience for their many fans outside of the US. Since then, MoonShot has grown rapidly, helping companies build their own culture of guest services, creating awesome experiences for their fans.
“Moonshot was founded on the premise that every person matters. From the cleaner, to the safety team member, everyone has a story. We are lucky to serve in the places where people come to create those memories that are special to them. From sporting venues, to the world’s largest events, we serve the fan in these moments. These fans come for different reasons, maybe to remember a friend, spend time with someone they haven’t seen in years or just to be present in the moment. These moments are real, and they matter.
We believe the caretakers of those moments are those front-line staff that you encounter along your journey. They are there in plain sight, to celebrate with you the moments happening right then.
We believe in making people feel special, both staff and fans.
We believe that every story matters and that people inherently want to make other people feel special.
We believe in people that have a purpose in what they are doing, and the magic that can create.”
- Matt Lynch, Managing Director, MoonShot.
Our Team
MATT LYNCH
matt@mshot.co
MANAGING DIRECTOR
Location: London, England - United Kingdom
Powered By: Venue Guest Experience and Front Liners with Purpose
Matt’s experience with the Walt Disney Company early in his career began to shape his vision for how powerful a guest experience could be when you have an engaged and purpose driven front line team. He leveraged that experience to serve front liners in some amazing organizations both in the United States and the United Kingdom.
Matt served in Major League Baseball for the Atlanta Braves from 2007-2013 as Director of Guest Services, opened The College Football Hall of Fame in 2014 as Vice President, Fan Experience and relocated to the United Kingdom as Head of Guest Services at iconic Wembley Stadium from 2014-2016. Matt was on the opening team of Disney’s fourth theme park, Animal Kingdom in 1998 and opened Disney’s London Production of The Lion King in 1999.
Mission Highlights:
Opening Team: Disney's Fourth Orlando Theme Park - Animal Kingdom - 1998
Opening Team: Disney's London Theatre Production of The Lion King - 1999-2002
Director of Guest Services - The Atlanta Braves - 2007-2013
Opening Team: Vice President, Fan Experience - The College Football Hall of Fame - 2013-2014
Head of Guest Services - Wembley National Stadium Limited - 2014-2016
Erin Swales
erin@mshot.co
SVP, Operations and Development - North America
Location: San Diego, CA - USA
Powered By: Empowering the Team
Erin has served in many guest experience and service environments including her most recent post as Sr. Director of Guest Experience at the San Diego Padres as well as part of the opening team for Truist Park as the Director of Guest Services also in MLB with the Atlanta Braves.
An experienced and passionate leader, Erin has expertise in areas of customer service, hospitality, accessible services, event-planning, public-speaking, writing, data analytics driving operational efficiency and creative revenue growth. She believes in empowering team members to make a tangible difference in the guest experience and has proven success in developing cohesive and effective recruiting, hiring, on-boarding, training, recognition and measurement programs. Erin is detail-oriented with a strategic vision centered on performance excellence and team development.
Mission Highlights:
San Diego Padres - 2019-2023
College Football Hall of Fame - 2018
Atlanta Braves - 2009-2018
Milwaukee Bucks - 2006-2008
JESS HOWSE
jess@mshot.co
Operations and Training Manager
Location: St. Albans, England – United Kingdom
Powered By: Unlocking People’s Potential
Jess’ motto of ‘no problems; only solutions’ means she does not shy away from a challenge. She is passionate about unlocking people’s potential, whether that’s working directly with clients or growing and developing young people.
Mission Highlights:
Mindset Coach – 2021 - 2022
Private Tutor – 2020 - 2021
Project Manager - Watford Football Club - 2017-2020
NICK DANIEL
nick@mshot.co
COMPANY ADMINISTRATOR
Location: London, England - United Kingdom
Powered By: Operational and Organisational Efficiency
Nick joined the MoonShot Team from company inception in 2016 and has been an integral leader in defining our mission, vision and values. Nick’s roles and responsibilites include all accounting and administrative functions and oversees the company P&L, invoicing and sub-contractor queries. Nick also joins the team on our operational event delivery and has been a key member of those teams at the NFLUK London Games, SB LIII in Atlanta, SB LIV in Miami, MLB London Series in 2019 as well as concert support delivery at London Stadium for Foo Fighters, Guns N Roses and Beyonce.
Mission Highlights:
Recognition Team Member - SB LIV in Miami - 2020
Recognition Team Leader - NFLUK London Games - 2017-2023
Recognition Team Member - SB LIII in Atlanta - 2019
Team Member - Farnborough International Airshow - 2018
TONY NIKOLIC
tony@mshot.co
Special Advisor, Strategy and Business Development
Location: Watford, England - United Kingdom
Powered By: Connecting the Vision to the Delivery
Tony's entire career has been driven by developing operational strategies that are based on the customer experience through his early start in the retail industry and the moving into the event industry both at the old and new Wembley Stadium and the RFU Twickenham Stadium, managing commercial operations and developing the guest experience through Club Wembley and Twickenham Experience amongst others. Most recently Managing Director of an Event Services provider which, over 7 years, doubled turnover, increased sustainable profit by over 400% whilst achieving client Net Feedback Scores of over 90%. Tony officially retired in early 2024, but could not resist supporting Moonshot due to a shared vision of the importance of guest experience to the client brand and a sustainable business.
Mission Highlights:
Commercial Operations Manager - Wembley Stadium - 1990-2000
Head of Operations - Twickenham Experience Ltd - 2000-2002
General Manager - CSP Ltd - 2002-2006
Head of Club Wembley Commercial Operations - Wembley National Stadium - 2006-2016
Managing Director - CSP Ltd - 2016-2024
Powered By: Rocket Fuel
Buzz’s experience travelling around the cosmos prepared him for a life of adventures around Earth as an Instagram model and Social Media Influencer.
While on his travels, you can find Buzz searching the cities we frequent looking for places for selfies before heading to his favorite food joint, Pizza Planet.
Mission Highlights:
Lead Astronaut - Mars Orbit Mission - 2016
Astronaut -Lunar Landing Mission - 2012
Astronaut - Mars Orbit Mission - 2006
Astronaut Training - NASA - 1999-2005
“Astronaut on shelf” - Toy Story 2 - 2000
