MoonShot delivers unforgettable fan experiences at the top level of world club football.
MoonShot’s mission is to create exceptional fan experiences at some of the world’s biggest and most iconic venues and events—by training, engaging, and celebrating the frontline staff who bring those moments to life. And what could be more iconic than a tournament with the world’s greatest club teams?
Soccer this summer celebrated passionate fans, world-class players, and international rivalries at an unprecedented scale. MoonShot is proud to have brought a team made up of the best-in-class guest service operations professionals from around the globe, experienced in managing world-class events, to ensure the fan experience lived up to the occasion.
“We were delighted to be a key part of delivering such an important fan experience in the U.S. We firmly believe that frontline staff are the people behind the moments that make tournaments like this truly special. They are the ambassadors of the tournament and a primary point of connection for all fans. Our work has been focused on ensuring they are recognized and celebrated. On behalf of the entire MoonShot team, we are incredibly proud to have helped support the in-stadium staff recognition program and helped make this experience unforgettable—for every single fan.”
- Matt Lynch, Executive Director, MoonShot.
✅ Before the tournament:
MoonShot…
Provided consulting support to the tournament team and stadium operators.
Helped prepare a staff recognition program to be launched across multiple venues and cities, ensuring consistency and motivation for staff.
✅ During the tournament:
MoonShot…
Provided operational support across all stadiums.
Produced ongoing training materials and newsletters to keep staff informed and engaged.
Coordinated recognition initiatives, so staff across different venues felt appreciated and aligned with service goals.
This approach ties directly to MoonShot’s core mission to help venues and event operators deliver outstanding guest experiences by improving how staff are trained, motivated, and recognized.
“Supporting such a historic event has been an incredibly rewarding project. Celebrating the unique cultures of each city, paired with the existing operational structures at each world-class venue, has been fun to work in an inventive and collaborative approach. We’ve pushed the envelope even further ensuring all the important staff stories are shared along with placing the importance on the fan experience. It has been a pleasure working alongside people who share our passion in ensuring there is a priority placed on how to treat the frontline team, which in turn has such a direct impact on the fans.”
- Erin Swales, SVP of Operations & Development North America, MoonShot
